The objective of this course is to offer detailed knowledge about cell biology, various cellular organelles and the signal transduction pathways associated with the cellular processes of the cells. The course also aims to provide into the insights of how classical cellular pathways were experimentally discovered.

Course Objectives:
Objective of this course is to facilitate understanding of the conceptual framework, tools and
techniques relevant to marketing management. The course introduces the students to the
concepts, strategies and contemporary issues involved in the marketing of products and
services. It may help the student to develop the skill for solving the strategic marketing
problems faced by marketing managers.
Course Learning Outcomes:
1. Familiarize the nature and scope of marketing
2. Develop an understanding of various marketing philosophies
3. Explore the marketing mix and marketing environment
4. Learn segmentation, targeting and positioning

Credit : 4